Olivia Wilde is Way Over Textile Waste
If you have seen actress Olivia Wilde’s latest movie, A Vigilante, you will know not to mess with that fierce chic because she knows how to fight dirty and if you cross her, she will cut you.
Wilde and her environmental company Conscious Commerce, which creates dynamic campaigns that integrate social consciousness into current business models, has teamed up with the world’s largest online retailer of secondhand clothing to create the #ChooseUsed Capsule Collection. At thredUp, shoppers can find thousands of clothing brands that have been previously worn.
Turns out the Millennial and Gen Z generation are all about a secondhand lifestyle, which is predicted to be a 50-billion-dollar industry in five years.
Why Do You Care?
Shockingly, 64 percent of the clothing you buy ends up in a landfill, and this includes apparel you have donated to thrift stores. Do you know what the second largest polluter of our planet is, behind oil? You got it – the fashion industry.
If everyone in the United States purchased just one single secondhand item this year in lieu of new, it would be the same as removing 500,000 cars off the road, and saving 6 billion pounds of carbon emissions. Mind-blowing, to say the least.
If everyone in the US bought just one used item instead of new in 2019, it would save nearly 6B pounds of carbon emissions—the equivalent of taking half a million cars off the road for one year.
What Can You Do?
Go buy some funky cool clothes from this collection today! The thredUP x Olivia Wilde and Conscious Commerce collection won’t be around forever to sell super stylish recycled t-shirts, sweatshirts, and denim jackets with catchphrases such as, “Thank You For Choosing Used.”
The collection launched on April 16th (my mom’s birthday!) A portion of funds go to ThredUp’s Circular Fashion Fund, helping designers create sustainable items.
In addition, Ocean Junkies carries a line of upcycled clothing from New York that uses recycled cottons and upcycled polyester as we move toward a circular economy.